Fatso

A light-inspired landing page for a conceptual product. Balanced minimalism with playful color and motion.
SERVICE /
CLIENT /
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YEAR /
2025
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Launched to market in September 2022, FATSO, is the chocolate disruptor brand delivering BIG bars, BIG attitude and BIG flavour. Bringing a lighter side to dark chocolate, they are on a mission to push the boundaries and prove that dark choc can have just as much fun as milk, without compromising on taste, ethics or size. We’ve been supporting the brand since 2024, putting a spotlight on the product and Founder, Ella McKay, both rewriting the rules in confectionery.
Ella Mckay, Co-Founder, FATSO
“Aside from the top notch little black book that Emily & Jess have within the world of food, drink, lifestyle and beyond, they are a total joy to work with. They’re different to other agencies, as they actually apply their combined years of senior experience to their clients. As a small business, this is so valuable. Too often small businesses are left behind, with their small budgets left in the hands of wonderful but very junior teams who don’t have the knowledge, skillset and frankly contacts to create meaningful impact. Two years on, we see consistently broad and rich coverage of FATSO, even when we’re rubbish and don’t give Emily and Jess much news to go on!”
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